In the modeling industry, every job serves a purpose—but not every job serves the same purpose. At AURA Models, we help talent strategically navigate the balance between portfolio-building work and financially rewarding jobs. By curating opportunities with intention, we ensure that every booking aligns with long-term career goals. Discover how AURA Models prioritizes both creative growth and financial stability to build sustainable, high-impact careers.

From April 24–26, South African Fashion Week ignites Johannesburg’s fashion scene at The Forum in Hyde Park — and AURA Models will be front and center. With top talent walking for leading designers like Gert Johan Coetzee, Tiger Blue, Naked Ape, and more, our models are set to redefine the runway. Here's a glimpse into the power and presence AURA is bringing to SAFW.

In an industry where "no" is often the first word heard, AURA Models have learned that success lies not just in talent, but in the ability to rise, reset, and return—stronger each time. From early morning call times to last-minute casting changes, this feature dives into the unfiltered journey of our models as they share the mindset, habits, and support systems that keep them grounded. It’s a masterclass in resilience, self-belief, and the quiet power of showing up—again and again.

While exposure can be a stepping stone, it’s not a sustainable currency. At AURA Models, we believe in recognizing the value of time, talent, and professionalism. This piece explores the common traps models face when offered unpaid opportunities under the guise of "great exposure"—and why saying no can be the most powerful move. Through candid experiences and industry insight, our models reveal how they’ve learned to protect their worth, set boundaries, and navigate the fine line between opportunity and exploitation.

Longevity in the modeling world isn’t just about looking good—it’s about feeling good, too. In this guide, AURA Models share their holistic approach to staying in peak condition, both on and off the camera. From balanced nutrition and personalized fitness routines to skincare rituals and stress management, this is a behind-the-scenes look at the discipline and self-care it takes to thrive. It's not about perfection—it’s about consistency, self-awareness, and building habits that support a sustainable, confident career.

Walking into a casting room with confidence starts long before the audition. In this modern guide, AURA Models break down exactly how to prepare—from understanding the brief and researching the brand to nailing the look, energy, and presence that casting directors are drawn to. With insights on wardrobe choices, on-camera presence, mindset hacks, and even handling rejection with grace, this is the go-to resource for any model looking to book the role and build a lasting impression in today’s fast-paced commercial industry.